7/8/2023 0 Comments Spotify for artistsIt is segmenting them into three categories: super, moderate and light. Spotify isn’t just quantifying these active listeners, though. That means they played it from the artist’s profile, album or release pages, or from their own library or playlists, rather than passively encountering it through Spotify’s lean-back features. The word ‘active’ is important here: this is people who “intentionally” played music by an artist. It’s the company’s new methodology for breaking out its analytics on people who have actively streamed an artist’s music in the last 28 days. Spotify has added a new metric to its Spotify for Artists dashboard: ‘Active Audience’.
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